Are apps like Tinder empowering tools for connection or just the commodification of love, sex and relationships? Belinda Quinn explores.
Image: Ian Dooley
“Lovelessness is just a boon to consumerism.” – bell hooks, exactly about Love.
The Match Group, a worldwide conglomerate that has Tinder, OkCupid, and lots of Fish is a sheer force of nature. So that it’s helpful, because of the company’s ever-growing commercial fascination with algorithm development and data mining, to consider exactly exactly exactly how their web web web sites take part in – in place of just mirror – the ebbs and flows of closeness, connection, and intimate and interaction that is sexual. And just how a growing, overbearing existence of capitalistic ideology in your love and sex life might effect on our relationships.
The overwhelming and reach that is ever-growing of technology leaders Bing, Amazon, and Twitter has led previous Bing design ethicist Tristan Harris to notice that “a number of individuals working at a small number of technology businesses steer the thoughts of huge amounts of people every single day.” And Tinder just keeps growing. It presently claims to instigate “one million times per week”, “1.6 billion swipes per day”, and it is found in over 190 countries.
In what’s often deemed ‘the sexual marketplace’, we’re currently seeing an ever growing wish to have instant satisfaction. “Fixating on desires and requirements, which consumerism encourages us to complete, encourages a psychological state of endless craving,” writes activist and visionary bell hooks inside her guide, exactly about Love: New Visions. “Advertising is among the social mediums that has most sanctioned lying. Maintaining individuals in a consistant state of shortage, in perpetual desire, strengthens the market economy.”